Are Door Hangers Effective in 2025?

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Insights, tips, and advice

In a digital world full of ads that can be skipped, muted, or blocked, businesses often forget about one of the most effective tools in local marketing, the door hanger. It's simple, it's physical, and it works.

1. Direct Impact You Can't Scroll Past

Think about it: every household you target has to physically pick up your message. There's no spam filter, no competing ad banner, no algorithm hiding your promotion. That direct interaction creates an instant connection and guarantees that your brand is noticed.

2. Local Trust at the Doorstep

Door hangers are especially powerful for businesses that depend on local customers, restaurants, gyms, cleaning services, landscaping, salons, realtors. A flyer in the mailbox might get buried under bills, but a hanger on the doorknob feels personal. It shows you're nearby, accessible, and ready to serve your neighbours.

3. Cost Effective, High ROI

Compared to digital ads where you pay per click or impression, door hangers are a one-time investment with repeated visibility. Even if someone doesn't call you right away, they might pin your hanger to the fridge or leave it on the counter until they're ready. That means your brand keeps working for you long after distribution.

4. Pro Strategy: The Follow-Up Funnel

Marketing is rarely "one and done." People usually need to see your brand a few times before they take action. That's where the Follow-Up Funnel comes in. Don't just drop once, return to the same neighbourhood three times over six weeks with small changes in design, colour, or offers.

• The first drop introduces your name.
• The second drop builds familiarity.
• The third drop creates trust and urgency.

By the third time, customers start to feel like they know you, and that's when they reach out.

Bonus Tip: Make It Measurable

If you really want to maximize ROI, use unique promo codes or QR codes on each batch. That way you'll know exactly which drop or neighbourhood is delivering the best results. Smart tracking turns door hangers from "old-school marketing" into a measurable, modern campaign.

Ready to get your message on the right doors?

This week only: Get 10% off your first batch of door hangers with code DOOR10 (expires September 3)

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